Working in social media presents an infinite number of opportunities to try new things in order to learn and grow. Throughout 2014, we took chances, made a few changes and seized every opportunity we could to get a better feeling for what works, what doesn’t work and how to find the best strategies for our variety of clients. We learned a LOT in 2014, here are some of our favorite lessons!
Lisa: 2014 saw a definite increase and need to “pay to play” in the Facebook world. I expect that will continue and increase in 2015. Also, email marketing can be a key supplemental component in social campaigns. We have known that and often suspected it, but we noticed measurable spikes in social campaign success rates when strategically supported by targeted email campaigns.
Anne: The biggest lesson I learned in 2014 is that most people have the attention span of my two-year old twins.  I love my twins and I appreciate a short attention span; however, what that just means is we need to make sure what we’re sharing is informative, entertaining, concise and yes, brief.
Megan: In 2104 we saw the need for a great content strategy, and putting in place the right metrics to ensure a pivot in content at anytime. Also, constant and clear communications with all client stakeholders was key this past year.  Spending the time with our clients to make sure they understand what we are doing, how we are listening, and making strategic marketing decisions (since this involves all facets of the organization). Finally, we saw the value user-generated content (UGC) has on Millennials and their buying decision.
Andrew: Creating very high quality content is more important than ever. With constant changes to algorithms, as well as users changing their visiting habits, the only thing that you can really control is the quality of the content you’re providing your customer. Also, Facebook advertising is absolutely necessary to be found and receive traffic on Facebook.
Dee: As the newest member of the MJ2 Marketing team, I was happy to discover that you don’t have to be 22 years old and born with a cell phone in your hand to find a great job in the social media space. There is room for talent and hard work at any age, since the core skills for social media success are the same as those for any other form of marketing – creativity, out of the box thinking, and a passion for storytelling.
We love working in digital marketing because it is an ever-evolving business that keeps us on our toes. We are excited to see what 2015 has in store for us. Stay tuned as we share our predictions for the hottest trends to watch this year!