The Top Steak House – Making Waves on Social Media - MJ2


The Top Steak House – Making Waves on Social Media

topAt MJ2 Marketing, we appreciate local brands and businesses that embrace social media, and The Top Steak House is a prime example. The Top has been active on social media over the past four years, and during that time they have amassed, on Facebook, 3,760 likes, 5,527 visits, and a near-perfect 4.5 star rating. The secret to their success on social media? Strategic, high quality, targeted postings. The Top fully participates in social media by regularly posting branded photos from their kitchen, fun topical image panels, and links to websites that are popular with their patrons.
The Top’s Facebook pageis not just fun and games. Taking advantage of their tuned-in fan base, The Top has tricked out their page with Facebook apps including a restaurant menu, a link to their email subscription form, and, most impressive, visitors can reserve a table online, right from Facebook!
In addition to their arsenal of Facebook apps, The Top utilizes their online presence to promote special offers and deals. Their most recent promotion, the Father’s Day Gift Card Sale, was “liked” over 100 times, had several shares, and some great feedback. This success is due both the iconic status of The Top, as well as the use of strategic Facebook ads to promote the sale.
As with many social media plans and campaigns, The Top utilizes email marketing to advertise their events and promotions to a database of over 3,000 people. This list continues to grow and functions as a nice compliment for those not very active in the social spaces. At MJ2 Marketing we believe that incorporating regular emails into a marketing strategy is an important step to achieving your maximum reach online.

There is no question that The Top Steak House knows what they’re doing when it comes to social media, and have enjoyed success on all of their platforms. To learn more about what social media can do for you, take a look at our blog Five Reasons your Brand Needs a Web Presence.

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