5 Reasons Your Business Needs a Web Presence | MJ2 Marketing


5 Reasons Your Business Needs a Web Presence

internet web presence
Building a solid web presence for your business is no longer a luxury. With today’s technology, a web presence is necessary for even the smallest business to succeed. To improve your company’s digital footprint, your business needs more than just a website. Social media, blogs and advertisements on other websites will all help improve your footprint. Are you still on the fence as to why you need to focus your efforts on your web presence? Here are five reasons every business needs to establish their brands on the web:

  1. Measurability

    The biggest advantage to digital marketing is the vast amount of data you can use to measure the effectiveness of your efforts. Using a variety of tools you can see valuable information within minutes of posting your content. Having access to this data allows you to make decisions based on actual numbers and not waste time trying to determine what works and what doesn’t.

  1. Cost

    Many platforms online are available for little to no-cost, which allows your business to deliver consistent conversation across multiple channels in a more cost-effective manner than traditional marketing. From a 140-character Tweet to a 15-page White Paper, your online presence allows you to engage your customer without spending extra money on printing and shipping.

  1. Brand Building

    As industries grow more competitive, it is imperative to build a brand that your customer can easily recognize. A social presence gives you the credibility to attract clients, by making you instantly available and demonstrating your business’ personality and experience.

  1. Accessibility

    Having an established web presence provides constant accessibility to your customers. A well designed website, along with carefully thought content, allows your customer to access basic information at any time of day. With a little bit of effort and a solid strategy, your content could become your highest business asset.

  1. Knowledge

    You can’t be everywhere at once…unless you are online. Your web presence allows you to engage your customer at any time, any place; therefore, providing you the perfect opportunity to build relationships with your customer. Consistent engagement allows you to understand your customer and their needs. That knowledge quickly becomes power in your marketing campaigns as you build your strategy around what you know your customer wants.

Establishing or improving your business’ web presence may seem like a daunting task. However, with little effort and less money than you would spend on traditional marketing, your improved web presence can have a significant impact on your business.

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