We have been talking a lot about our digital footprint. But what is it, exactly? Your digital footprint is the trail you leave behind for others to find every time you upload a photo on Instagram, share anything on Facebook, send out a tweet on Twitter, pin on Pinterest boards, publish videos on YouTube, get tagged in a Flickr photo, add jobs and education info on LinkedIn, and so on. Whenever you post something online you are adding to your public persona. That is why having a strong content marketing strategy comes in handy! What path are you leading?