Vine: 5 Brands That are Doing it Right - MJ2 Marketing


Vine: 5 Brands That are Doing it Right

With all the available platforms, it can be cumbersome to engage your customers through social media and stand apart from your competitors. Sure, Facebook, Twitter and Instagram get a lot of attention these days, but we know another great way to help your brand generate buzz: Vine.
Twitter’s 6-second video publishing platform made its debut in January and quickly became the most used video-sharing application in the market. And it is continuing to grow. Are you ready to jump on the Vine bandwagon? These brands will definitely spark some inspiration.
Lowe’s uses their Vine channel to educate their customer base on simple, yet cumbersome, home improvement tasks.

Their first Vine was extremely creative as they turned a boring bar of soap into a bowling ball, and utilized a little #magic at the end.

Urban Outfitters
The brand was one of the firsts to utilize Vine for a contest when they partnered with Converse for #yourchucks – a great example of social engagement.

General Electric
GE uses their channel for education, as well. They offer their viewers a “six second science” series. Pretty interesting.
Dunkin’ Donuts
This brand was the first to air a TV commercial made entirely from a single Vine.

Do you know a brand using Vine creatively? Tell us!

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