MJ2 Grandstand-We Knock Social Stats out of the Park


MJ2 Grandstand-We Knock Stats out of the Park

mj2grandstandThe MJ2 Grandstand is a weekly review showcasing one of MJ2 Marketing’s clients and the accomplishments we have achieved together.
The Client:
The Ohio Association of Advanced Practice Nurses (OAAPN) offers educational and networking opportunities for advanced practice nurses, including: Certified Nurse Practitioners, Clinical Nurse Specialists, Certified Registered Nurse Anesthetists and Certified Nurse Midwives.  OAAPN works with legislators and policy makers, provides membership benefits and activities, and offers volunteer opportunities within Ohio’s health care community.
OAAPN_baseballGrandstand Moment
OAAPN contracted during the 4th quarter of 2012 with MJ2 in order to grow their social presence and gain more members. Initially focusing our efforts on their Facebook community, we began sharing the people behind the OAAPN organization.  In early 2013, we added a blog and LinkedIn to the social campaign.
After six months on the project, we have achieved our project goals with flying colors! With an initial goal of 10 percent growth or 200 new members, OAAPN’s membership actually grew by­­­­­­ 408 new members after the initial pilot began.  Hits to the website from social channels also increased exponentially. In October, OAAPN was receiving 151 hits from their social channels; that number grew to 633 in March.
MJ2 Marketing continues to grow the social community of OAAPN by providing pertinent information through their blog and Facebook page that is not only educational, but also entertaining. That methodology to community management has been quite effective to achieving such rapid growth results.
At MJ2 Marketing, our goal is to develop strategies that fit within your organization and then guide you to self-implement. We also like that at the end of our OAAPN meetings, all hands go in the huddle with an “MJ2 Rocks”!
MJ2 Marketing is a boutique marketing firm offering a suite of marketing services including digital, print and social. Developing sharp ideas with executable plans, MJ2 Marketing’s success is found in their ability to mix traditional marketing with new social media tools. Focusing on content creation and digital brand management, MJ2 Marketing will find the best approach for your company and brand. Learn more by visiting www.mj2marketing.com.