We’ve Got Your Back- The New Facebook Comments | MJ2 Marketing


We’ve Got Your Back- The New Facebook Comments

Effective today, August 15th, 2011, Facebook is implementing a change that will allow users to freely comment about your brand on your Facebook wall – specifically if you work in a regulated industry.  This comment policy change is to encourage communication from Facebook Pages in an authentic, engaging, “two-way street” kind of way.

The pages we manage at MJ2 Marketing already have an open communication policy.  We promote and encourage interaction with users at all levels, and monitor and curate content accordingly.  This new change;  however, further validates the need for consistent and continuous page monitoring, and an elevation procedure to remove/respond to any distasteful comments within your community.
While there are certainly many nuances for social media and digital marketing managers to master, those who plan ahead of the curve will be best positioned for the change.
What is your plan? Are you prepared?  Do you have a content blueprint? Do you have a strategy to integrate Facebook into your other social networks and online web strategy?
Going into the last quarter of 2011, we will be reviewing our plans and strategies for each social account we manage and monitor.  Part of our role as consultants is to advise and make the appropriate adjustments to our strategy to fit Facebook’s “new rules”.  One thing is for certain,  we have to work and co-exist within Facebook’s guidelines.  Keeping up with those changes is a full-time job, but it is OUR job.
What do you think about this change?