Cutler Real Estate is a premier residential real estate company in Northeastern and Central Ohio. With over 20 offices and 400+ agents, they are one of the fastest growing regional realty companies in the Midwest.
With so many agents and offices, Cutler had many different websites, social media accounts and brand voices hitting the marketplace. They hired MJ2 to come up with a completely new strategy – one where they could simplify content distribution and make it easy for agents to participate in social sharing.
The MJ2 Effect
After conducting strategic planning and blueprinting sessions with the client, MJ2 introduced a “tiered” structure for all digital content. This allowed Cutler Corporate Office to post relevant content and make it easier for the area offices to share it. We also created a new tone and brand voice which all agents adopted. Within 18 months, website pageviews were up 103%, blog pageviews were up 209% and referral traffic to the website from social channels was up 152%.