If email marketing isn’t a top priority for your retail business, it might be time to reconsider your strategy. For every $1 spent, email marketing generates $38 in ROI–and that’s just one figure in a long list of email marketing statistics that prove how essential email marketing is for businesses of all shapes and sizes.
Email marketing not only helps you stay top-of-mind with your audience, but it drives revenue, too. This is just one example of a well-executed campaign for our client, Timeless Skin Solutions. Our audience consumes quality content, and conversions are at an all-time high. This coupled with a well-executed social marketing campaign has proven its worth for this Dublin-based business.
As part of our ongoing relationship with Borror, MJ2 has run regular monthly email campaigns since 2013, achieving a 77% higher open rate than the industry average. When Borror opened a new urban apartment complex, MJ2 was tasked with bringing a new audience into the email marketing fold. Through an intensive list building strategy we have been able to add over 125 new names (and counting) to their urban email list.
As part of our ongoing efforts to build participation and activity among Priority Mortgage team members, MJ2 sends monthly “Best of the Best” emails to PMC staff. These emails highlight the best of the previous 30 day’s social media content, and encourage participation and sharing.