One of the most overlooked aspects of digital marketing is employee advocacy programs. Why? Because the best advocates for your brand and organization are often your own employees. That’s why it’s essential to engage your employees and develop a strategic employee advocacy program where all parties can benefit. Employee advocacy is when your employees help… Read More >
Category: Strategy
How to Create and Execute a Successful Social Media Marketing Strategy
Social media marketing is all about meeting your target audience, clients and potential customers where they are and as they socially interact with each other and your brand. Marketing is built on human relationships and social media has long been used to help grow these relationships, particularly in light of the past two years when… Read More >
22 Digital Marketing Resolutions for 2022
New year’s resolutions are a perfect way to reflect on the previous year and think of ways to make some positive changes for the upcoming year. So we have come up with 22 digital marketing resolutions – in no particular order – to help you make this year the best one yet for your business. … Read More >
The ROI of Social Media Marketing
How an outsourced digital marketing team can impact your bottom line If the digital transformation was already in full-swing before the global pandemic … well, you can imagine how important this reimagining of business is now! Certainly, this transformation marks a turn of the tide in how businesses and consumers view, use and value social… Read More >
Using Digital Marketing for Recruiting
Now more than ever, your company’s digital recruitment strategy should be at the top of its game. No matter the size of your company or what industry you work in, your potential applicants are combing websites, scrolling through social media and looking at employer ratings on third-party review sites. It is essential, then, that companies… Read More >
Honing Your Creative Strategy
Thumb-Stopping Content for Top Performance There are all different types of marketing, but in this digital era, it is your content across the digital and social platforms that can help you stand out from the crowd. While written content will always play a role in your digital marketing, it is essential to embrace all forms… Read More >
Prepare (and Budget!) Now to Not Only Survive the Coming Year, but to Thrive
It’s time to create your marketing budget for the coming year, but you may be wondering how to even get started with so much uncertainty surrounding your business. Whether your industry is one that is thriving right now (real estate and home builders and remodelers, we are looking at you) or one that is trying… Read More >
How to Market Your Real Estate Business During a Pandemic
12 Tips For Marketing on Social Media While the seemingly only constant over the past six months is that absolutely nothing has remained the same, the real estate market has remained a steadying force in the economy. Indicators suggest that this trend will continue through the end of 2020, and beyond, but that doesn’t mean… Read More >
A Spotlight on the Innovative Spirit of Central Ohio Businesses
As pretty much every aspect of our professional and personal lives have been upended, we are sticking to our mantra that it is essential to have Perspective, Patience, and Innovation now more than ever. Whether we are counseling our clients or our kids, we continue to impress the importance of keeping a proper perspective on… Read More >
Navigating Real Estate Through COVID-19
The real estate industry naturally ramps up when the weather gets warm. The sun is shining and buyers are ready to go open house hopping and motivated to move in before the new school year. 2020 – in the midst of COVID-19 is no different – in fact, real estate verticals are busier than ever.… Read More >
Adapting Communication in Disruptive Times
2020 has shaped up to be a pretty interesting year so far, already leaving its mark on history in a variety of ways. COVID-19, or Coronavirus, has disrupted everything from our educational system; governmental institutions; health care; restaurant, service, and entertainment industries; and literally how the world is – or is not – engaging with… Read More >
A Message from MJ2 Marketing
Supporting each other as we move through crisis is such an important part of our fabric. While we understand the impact of the last several weeks has been a trying time for everyone, we are hopeful and KNOW that we will all come out the other side. More optimistic. More empathetic. More knowledgeable. And I hope,… Read More >