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Rules of Engagement

engagement and content
engagement and content

Rules of Engagement

If you’re in the Digital Marketing business, you have probably heard that content is king. But what is a king without a queen? Experts in the field have started to associate quality content with user engagement—calling it “queen.” While having compelling content is key to attract users, what any digital marketer should always be looking […]

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How To Use LinkedIn Effectively

LinkedIn is not necessarily the first social media network that comes to mind when you are marketing for your business. However, the business and employment aspect of LinkedIn make it unique in that it offers many opportunities to engage where your target audiences exist. Connect. Connect with any relevant clients, customers or industry leaders. Make […]

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One Blog Yields Nine Social Shares (or more)

So you’ve written the perfect blog post, but now you need to promote it and garner links to the complete story, your website. To begin, you don’t want all of the social shares to be the same cookie cutter copy that your audiences will easily recognize. You have to be creative in each social network […]

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Working at home with laptop woman writing a blog. Female hands on the keyboard.

Six Steps to Make Content Marketing Boost Your SEO Ranking

SEO, or Search Engine Optimization, is one of the most important parts of content marketing. A well-optimized, quality piece of content can help turn your website or blog into a valuable asset, and even bring in leads to your business. But with constantly changing algorithms, how can you be sure that you are being found. […]

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What is the Difference Between Content Marketing and Content Strategy?

Just the mention of the buzzword content will send businesses aflutter, promoting its significant role in the digital world.  As more and more marketers consider how content can work for them, the line seems blurry between two very distinct disciplines: content strategy and content marketing. While it may seem confusing, content marketing and content strategy […]

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Ready. Set. Goals.

This time of year is full of change.  A change in the season, the weather, the school year, etc.  It’s also a time of transition and planning for the remainder of the year.  At MJ2, we like to review the goals we set at the beginning of the year to check our progress and gauge […]

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How to Stop Annoying Your Customers

Successful marketing strategies are designed to create and curate valuable content in order to draw in your customer – not annoy them. Regardless of the potential value your business can offer your customer, if you annoy them, they are unlikely to convert. Conversely, when you consistently deliver valuable information, you will be rewarded with their […]

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Boost Your Event With Snapchat Geofilters

Snapchat now allows companies and groups to create geofilters for users to add to their snaps when they are at an event or specific location. There are two different options for geofilters. The Community Filter These are free filters used for cities, universities and other public locations that artists are encouraged to create and submit […]

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And the Winner is…

Congratulations Cutler Real Estate! They have been selected as the winner of our Red Nose Day photo contest. It was a very hard decision as we received numerous fantastic submissions from our clients, but our friends from Cutler came out on top with their “I Spy Spectacular Book of Red Nose Day Riddles”. They will […]

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Top 10 Things To Know About Gen Z

The population of Generation Z has over 68 million young people making it the 2nd largest demographic in the population (first is Millennials). It is imperative that marketers are familiar with this large and powerful generation and understand how, where and when to reach them. Here is our Top 10 Things To Know About Generation […]

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