Happy St. Patrick’s Day

MJ2 To Judge DECA Conference This Friday

Megan James from MJ2 will be on-hand this Friday to judge the entrepreneurial section of the 68th annual Ohio DECA Career Development Conference held at the Hyatt Regency. The Ohio DECA Career Development Conference will give members from the 13 districts throughout the state the opportunity to compete with over 1,700 Ohio DECA members to obtain their destiny in representing Ohio DECA in Salt Lake City, Utah at the finals.

While in attendance at the Ohio DECA, student members and advisors will also have the opportunity to meet and network with each other from around the state, and have multiple opportunities to interact and network with important and influential business and industry professionals and corporate partners to further their opportunities with marketing education and the business world.

About DECA:
DECA is an organization for students enrolled in Marketing Education. It is designed to promote a total program of activities which develops leadership, teamwork skills and individual growth. DECA is the only national student organization operating in the nation’s schools to attract young people to careers in marketing, finance, hospitality, management, and entrepreneurship.

DECA offers Marketing Education students the opportunities that a civic or professional organization would offer a businessperson. Activities develop leadership ability, occupational skills, civic responsibility, and the social skills of the individual. DECA activities serve as a teaching tool, complimenting, supplementing, and enhancing the marketing education curriculum.

Megan looks forward to representing central Ohio as a judge in the entrepreneurial area, receiving several presentations throughout the course of the day form students with a passion for management and entrepreneurship.  Good luck to all the DECA members- this is a wonderful organization!



Our Method – 40/40/20 – Sharing/Engagement/Promotion

As Facebook continues to evolve and make changes, MJ2 adapts, reviews, tests and makes changes as well.  Since the most recent round of Facebook changes, implemented in late September, we updated our weekly blueprint posting guidelines and methodology around content management to improve placement and visibility.  The results have worked quite well!

A quick glimpse into our content blueprint methodology:

  • 40% of the time we are sharing relevant articles, photos, updates and other information that is relevant to that community
  • 40% of the time we are posting engaging articles, photos, updates or blogs
  • 20% of the time, we are promoting the business or cause of the page.

Our goal is to have a balanced array of information that our audience deems important or interesting enough to keep reading and participating within the Facebook community. Experts may agree or disagree with us on these percentages; however, with 13 managed communities with multiple Facebook pages, we are here to tell you…this works.

Wednesday’s success within the Face Forward Facebook community clearly demonstrates our methodology. Awards and accolades have been abundant on this page; however, the greatest gift we have received so far was yesterday, with the “sharing” of this photo…













Results (and this continues to change by the minute)…

  • 143 Shares.  That is 143 shares!

What does your page look like in the “share” category?


Happy Thanksgiving!

We wear many hats…but so glad to hang our hat here!

MJ2 Clients Go Pink for Breast Cancer Awareness Month

As most are aware, October is Breast Cancer Awareness month.  This support and awareness is such an important initiative, one that MJ2 Marketing actively supports.

Last week, we met with the Stefanie Champions event coordinator to help them further define their outreach and media opportunities with the lunch benefit.  Stefanie’s Champions is an annual event, recognizing and honoring the people in the lives of breast cancer survivors who have offered immeasurable support. The Spielman Fund is in its 13th year of fundraising around Stefanie’s Champions, and we have been there all 13 years.

This year, MJ2 clients have become involved in raising awareness and funds for The Spielman Fund.  We thought this would be an ideal time to highlight some of their efforts, and some things that went extremely viral over the past several weeks through social channels.  We thank them for their continual support of this important philanthropy.

Priority Mortgage Corp.

Priority recently started a Facebook community project under our direction, for both the parent page for Priority Mortgage Corp. and the child pages for their loan officers. Like most companies, Priority has been touched by breast cancer in their organization.  They are giving $1 for every new like to their corporate page to the The Spielman Fund.  This has been so successful that they are continuing the promotion through November.

Dave McKee – Priority Mortgage Corp.

Mortgage loan officer, Dave McKee, of Priority Mortgage Corp. is also supporting the Priority Mortgage initiative.  He is donating $1 for every new “like” to his Facebook page.

Fireproof Records Center

Fireproof Records initiated their Breast Cancer Awareness plan in early October.  They are also donating $1 for every new like to their corporate page to the Spielman Fund. Fireproof received over 100 new fans in 10 days.  Building a community to support a great cause!


Fire-Dex in Medina, Ohio manufacturers fire fighting and EMS protective gear.  The fire fighting community has done an amazing job at educating and supporting women and breast cancer awareness through their Guardians of the Ribbon organization.

At the request of their distributor, Ten-8 Equipment in Georgia, they created pink turnout gear for the Guardians of the Ribbon, Georgia chapter.  When this was posted to their Facebook page, Fire-dex collectively received 65 likes, 36 comments, 13 shares, and new sales leads.

We applaud these clients on their endeavors to raise awareness about breast cancer and to help raise funds to end this horrible disease.  Please support them and others in our community as we work together to defeat cancer!


Fine talent receives Governor’s Innovation Award

Erica Conroy, a freelance graphics designer for our group, has received the Governor’s Innovation Award for a concept she created, termed eCeipts. Erica has been instrumental in helping us in 2010 and 2011 with various infographics needs on our client’s blogs.

Here is some of her work: Dryer Vent Safety, Top 5 Appliances that causes fires, Home Safety Tips.

The businesss concept, eCeipts, would develop technology to enable retailers to replace paper receipts with electronic versions emailed to consumers. This trophy is presented each year to the team with the business venture judged to best demonstrate innovative thinking, possess a “wow” factor, and improve the quality of life for Kentuckians and others. Erica recently graduated from Northern Kentucky University.

Congratulations to Erica and her team! We look forward to seeing this concept developed further and our entire team wishes you much success and a bright future!


This is one handsome prince…

We have had the opportunity time and time again to work with Sarah Cea from Cea Studios in Delaware, Ohio.  Sarah has the most eclectic studio right on Ohio Wesleyan’s campus.  It is really hip and fun to see her studio “in action”.  Sarah held a late night photo shoot for the MJ2 Group not too long ago, and took all the new pictures for our website.

By Sarah’s side during our shoot was this adorable fella, Hayden.   We thought he was so cute that he was worthy of a post on this day that we are all so focused on royalty!   He is definitely a little prince!

Watch for more of Hayden to show up in some of our future photos…coming soon for our client, Firedex.

Mention MJ2 Marketing and receive 25% OFF any portrait package.


Find Your Champion

At Stephanie's Champions - Ohio Union 2011

MJ2 Marketing is oftentimes asked to promote events and/or various philanthropies around town. We are picky. We have a very short list. There are several reasons behind that…so I will explain.

Rarely do you get the opportunity in your life to be touched by great people. When that happens, it leaves a mark, and you want to throw all your time and energies into helping those people…sort of as a payback. This year was no exception.

The Stefanie’s Champions event has grown into a wonderful luncheon, hosted by the Spielman family, so they can salute champions in the lives of cancer survivors. The event houses over 700 people from all over Ohio, and has grown significantly each year.

Stefanie’s Champions is a six-month planning event that includes meetings, outreach and considerable event talent from the Champions committee. This year it was held in a different venue – the new Ohio Union, a fitting backdrop for the event. It was breathtaking. As steering committee members, we saw firsthand the dedication and work that it takes to pull off such a huge event. Each year is better than the last!

The need to continue her work is great. It will take many resources, time and dollars to find a cure. Through her work with the Spielman Fund, many inroads have been made to finding a cure for cancer. We learned about many of these at the luncheon. Our dollars are working. We are getting closer each and every day to finding a cure!

We must continue this message. We must do the right thing. It is time to jump in.

What Spielman Fund events might be going on in your area? Take a look around and get involved.

We have work to do.


Stefanie’s Champions Honors the Champions

Today we are remembering our friend.  Join us to find the Champion in your life.

Who is your Champion? Stefanie Spielman found her Champion in her husband, Chris, who went above and beyond his role as husband to care for her throughout her battle with cancer. They established Stefanie’s Champions to recognize one of the most critical factors in surviving cancer: loving, unwavering support. To show her gratitude, Stefanie gave Chris the first Champion award in 1999.

Though Stefanie’s battle ended in 2009, Stefanie’s Champions continues her legacy by honoring those whose dedication and strength are powerful influences in the lives of cancer survivors. It was her hope that every survivor could name someone who stood by them, gave them courage and helped them through.

Visit to learn more or to nominate your Champion. Nominations are due by January 15, 2011. Each award recipient should exemplify the qualities and values that the Spielman family holds to be important:

  • putting families first;
  • demonstrating acts of kindness and dedication to a cancer patient; and
  • elevating a patient’s battle with cancer above all other personal needs.

Mark your calendars now for the 2011 Stefanie’s Champions Awards Luncheon, where five Champions will be honored on April 13, 2011. The event will take in the Archie M. Griffin Grand Ballroom at The Ohio Union and benefits The Stefanie Spielman Fund for Breast Cancer Research and The Stefanie Spielman Fund for Patient Assistance at Ohio State’s Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute.