Community

MJ2 Grandstand Honoring Champions

mj2grandstandThe 14th annual Stefanie’s Champions Awards Luncheon, honoring extraordinary heroes in the lives of cancer patients, was held April 10, 2013. Our very own Megan James was on hand to lend her support to the foundation that is very close to her heart.

Friends with Stephanie since their Delta Gamma days at The Ohio State University, Megan has volunteered for the luncheon each year since it was established in 2000 to recognize one of the most critical factors in surviving cancer: loving, unwavering support.MJ2-Megan Champion of Hope

 

Megan is honored to know this year’s Champion of Hope, Shannon Peterson. Shannon has made it her mission to raise enough money for cancer research so that one day everyone will be able to live in a cancer-free world. Actively involved in the Spielman Fund, Shannon is also founder of the Stefanie’s Team of Hope peloton. She has led a charge that has raised more than $830,000 for cancer research to date, earning the group the #1 Grassroots Fundraising Peloton in all three years they have ridden.

Each of the Champions honored this year are truly inspirational. Do you have a personal champion in your life? Tell us!

 
MJ2 Marketing is a boutique marketing firm offering a suite of marketing services including digital, print and social. Developing sharp ideas with executable plans, MJ2 Marketing’s success is found in their ability to mix traditional marketing with new social media tools. Focusing on content creation and digital brand management, MJ2 Marketing will find the best approach for your company and brand. Learn more by visiting www.mj2marketing.com.

Content Marketing – The Ying to the Advertising Yang

Content Marketing Tactics Explained

Content Marketing wordle MJ2 Marketing Dublin Ohio

We introduced you to the practice of content marketing and are now offering a few examples of the tools to this trade. As a refresher, content marketing is any content that’s custom created and shared on a regular basis, using one or multiple channels, to promote the success of a campaign, business or individual. This information has independent value separate from the respective product, services and/or campaign.

You may be asking yourself, “Why not take every opportunity to promote and sell, sell, sell?!”

Offering relevant information to target audiences that’s not directly sales oriented humanizes the relationship between you and your publics to foster a positive relationship. Your audiences should think of you as a valuable resource about your respective field—not as a pushy used-cars salesman.

Content marketing is a complement to paid marketing efforts—The ying to advertising’s yang.

So, how can marketers accomplish this relationship? Here are some tactics for content marketing execution:
• Sponsor a webinar about information that benefits your consumers
• Create an infographic about an industry/topic trend
• Tweet or post interesting statistics
• Share images at Instagram related to your field

Whatever content you curate and share, it should provide value in some way.John Deere logo - Content Marketing

John Deere is the pioneer of providing valuable content marketing and has demonstrated its understanding of content marketing since 1895:
“The Furrow”: The company debuted its magazine catered to members of America’s farm community, educating readers about technology changes
YouTube: John Deere regularly adds videos with farming-practices tips and about the latest machinery and technology
Twitter: It tweets daily about anything from tradeshow appearances and seminars, to answering direct questions from its followers
• Support sites: John Deere Kids is a website with games and activities to teach children about agriculture
Tours/Attractions: The company hosts tours of some of its factories and of it headquarters

Can you implement any of our suggested tactics? Have your own ideas? Share ‘em!

Be Healthy When The Snack Attack Happens

The following is a guest post from Certified Holistic Health Counselor and Personal Trainer, Jan Rodenfels.

Snack Attack! Jan Rodenfels - Jan Your CoachThere’s no denying that everyone, at one time or another, has had a snack attack. Views on snacking differ. Some feel that snacking is bad and that eating between meals leads to weight gain. Others believe that eating many small meals and snacks throughout the day is healthy for maintaining energy levels and optimal weight. If there were one way of snacking that was right for everyone, we would all be doing it!
To alleviate snack attack guilt, try to understand why you are snacking and what snacks work best for your body. Perhaps you snack because your daily diet is missing nutrition, or because you are eating too little at meals. You might be snacking to soothe jangled nerves when you are emotional, or to entertain yourself when you are bored. Whatever your reason, acknowledge it and start thinking about how to create a life that is nourishing and truly satisfying.
Although snacks are no substitute for loving your life, they can be great energy boosters. Many convenient snack foods are highly processed and full of chemicals, additives, damaging fats and refined sugars. When a snack attack hits you, try foods that are filling and satisfying, but also nutritious. Here are some tips:

  • Snack on things that don’t come in a plastic wrapper or a box, like fresh fruit, leftover vegetables or rice cakes with almond butter and fruit spread.
  • Make your own signature trail mix, organic hot chocolate made with almond milk sweetened with agave nectar, or blue corn chips with hummus.
  • You can also try “upgrading”:
  • If you are craving something crunchy, upgrade from potato chips to raw carrots, apples or whole grain crackers.
  • If you are craving a candy bar, upgrade to a handful of nuts and dried fruit.
  • Instead of a cup of coffee, upgrade to green tea.
  • Instead of ice cream, upgrade to applesauce with cinnamon.

Upgraded snacks are high in nutrition and give you a greater sense of satiety and satisfaction; you won’t feel physically or psychologically deprived, and you’ll have plenty of energy to sustain your activities for hours.
Snacking is enjoyable and there is a wide variety of healthful goodies for whatever you’re craving, be it sweet, crunchy, salty, creamy or spicy. Dive in, be creative and enjoy your snack attack.

Jan is a Certified Holistic Health Counselor who received her education from The Institute for Integrative Nutrition in New York City. She is also a Personal Trainer certified by ACE and AFAA. Jan works with busy professionals in helping them find better life balance, love whole foods, eat healthy on the go, and discover guilt-free self care. She works one-on-one with individuals and provides corporate wellness programs. To find out more about Jan, her training, & her services visit her website
www.janyourcoach.com. You can also find Jan on Linkedin, and facebook.

MJ2 Marketing Group - Dublin Ohio

All of us at MJ2 Marketing wish you a happy holiday and the brightest of journeys in the New Year.

How Will You Get Through The Holidays This Year?

The following is a guest post from Certified Holistic Health Counselor and Personal Trainer, Jan Rodenfels.

The holidays are coming! The holidays are coming! How many times have you flown through Halloween, Thanksgiving, Christmas and New Years Eve without a thought of how much weight you gain each year? Do you mindlessly enjoy the holidays and then come January you hit the gym thinking you will work it all off but you never do? One year it’s three pounds, the next five pounds, until you are overweight, desperate to lose it, but just don’t know how you will. I teach my clients to have strategies in place for each day of the year. It’s a lot easier to manage every day with good habits than to try and fix it after the fact.

There is no doubt that the holidays can be stressful and many people tend to use food to cope. We get tired and stressed with all the planning and preparation and then our defenses are weak. That’s why I like to have a plan in place before the holidays are upon me. I take a little time to work on my strategies because I really like to eat! I mean I REALLY like to eat! But I don’t like the feeling of having eaten too much, the bloating, guilt and shame that I feel when I mindlessly eat. And I certainly don’t want to put on those extra lbs!

Here’s a few tips to help steer your stomach in the lean direction:

1. Have a healthy snack before you go to a party or host one yourself. Don’t arrive hungry and run to the buffet table. Focus on the party and conversations. I like a brown rice protein shake before I go with a little bit of raw cacao. It’s a healthy chocolate fix. Keeps me away from fudge! Just toss in the blender with a little ice, 4 drops of stevia to sweeten and you’re done.

2. Fill your plate with veggies first. Raw is even better!

3. Drink a glass of water between every calorie-filled drink, or carry around the same drink all night. The more alcohol you drink, the more you eat!

4. Get slow. I like to savor each bite. Try chewing 30 times before you swallow. Give your brain a little time to catch up that you are actually full and help your digestion in the process.

5. Have your favorite treat! If you try to deny yourself you may only end up bingeing on that very thing. Sometimes just one bite of that chocolate cake was all I really needed. The first bite always tastes the best anyway.

Jan is a Certified Holistic Health Counselor who received her education from The Institute for Integrative Nutrition in New York City. She is also a Personal Trainer certified by ACE and AFAA. Jan works with busy professionals in helping them find better life balance, love whole foods, eat healthy on the go, and discover guilt-free self care. She works one-on-one with individuals and provides corporate wellness programs. To find out more about Jan, her training, & her services visit her website
www.janyourcoach.com. You can also find Jan on Linkedin, and facebook.

 

Working Together To Fight Breast Cancer, One Like At a Time

As most are aware, October is Breast Cancer Awareness month. This support and awareness is such an important initiative, one that MJ2 Marketing actively supports. One event that is near and dear to us is Stefanie’s Champions, which takes place every Spring. Stefanie’s Champions is an annual event, recognizing and honoring the people in the lives of breast cancer survivors who have offered immeasurable support. Please click through and nominate somebody in your life who has made an impact on a cancer survivor. The Spielman Fund is in its 14th year of fundraising around Stefanie’s Champions, and we have been volunteering at the event for all but one of those years.

This year, MJ2 clients have become involved in raising awareness and funds for The Spielman Fund. We thought this would be an ideal time to highlight some of their efforts, and some things that went extremely viral over the past several weeks through social channels. We thank them for their continual support of this important philanthropy.

Priority Mortgage Corp.
Priority’s Facebook community project under our direction, for both the parent page for Priority Mortgage Corp. and the child pages for their loan officers have done well with “Buck a Like” campaigns. Like most companies, Priority has been touched by breast cancer in their organization. They are giving $1 for every new like to their corporate page.

Dave McKee – Priority Mortgage Corp.
Mortgage loan officer, Dave McKee, of Priority Mortgage Corp. is also supporting the Priority Mortgage initiative. He is donating $1 for every new “like” to his Facebook page.

Fireproof Records Center
Fireproof Records initiated their Breast Cancer Awareness plan in early October. They are also donating $1 for every new like to their corporate page to the Spielman Fund. This year, they raised over $350 dollars. Building a community to support a great cause!

We applaud these clients on their endeavors to raise awareness about breast cancer and to help raise funds to end this disease. Please support them and others in our community as we work together to defeat cancer!

Have a Great Memorial Weekend!

Wishing everyone a wonderful weekend, remembering our veterans, indulging in backyard barbecues, taking a dip in the pool for the unofficial start of summer and/or heading to opening day of the Memorial Tournament. Whatever your weekend holds, enjoy it!

Happy St. Patrick’s Day

MJ2 To Judge DECA Conference This Friday

Megan James from MJ2 will be on-hand this Friday to judge the entrepreneurial section of the 68th annual Ohio DECA Career Development Conference held at the Hyatt Regency. The Ohio DECA Career Development Conference will give members from the 13 districts throughout the state the opportunity to compete with over 1,700 Ohio DECA members to obtain their destiny in representing Ohio DECA in Salt Lake City, Utah at the finals.

While in attendance at the Ohio DECA, student members and advisors will also have the opportunity to meet and network with each other from around the state, and have multiple opportunities to interact and network with important and influential business and industry professionals and corporate partners to further their opportunities with marketing education and the business world.

About DECA:
DECA is an organization for students enrolled in Marketing Education. It is designed to promote a total program of activities which develops leadership, teamwork skills and individual growth. DECA is the only national student organization operating in the nation’s schools to attract young people to careers in marketing, finance, hospitality, management, and entrepreneurship.

DECA offers Marketing Education students the opportunities that a civic or professional organization would offer a businessperson. Activities develop leadership ability, occupational skills, civic responsibility, and the social skills of the individual. DECA activities serve as a teaching tool, complimenting, supplementing, and enhancing the marketing education curriculum.

Megan looks forward to representing central Ohio as a judge in the entrepreneurial area, receiving several presentations throughout the course of the day form students with a passion for management and entrepreneurship.  Good luck to all the DECA members- this is a wonderful organization!

 

 

Our Method – 40/40/20 – Sharing/Engagement/Promotion

As Facebook continues to evolve and make changes, MJ2 adapts, reviews, tests and makes changes as well.  Since the most recent round of Facebook changes, implemented in late September, we updated our weekly blueprint posting guidelines and methodology around content management to improve placement and visibility.  The results have worked quite well!

A quick glimpse into our content blueprint methodology:

  • 40% of the time we are sharing relevant articles, photos, updates and other information that is relevant to that community
  • 40% of the time we are posting engaging articles, photos, updates or blogs
  • 20% of the time, we are promoting the business or cause of the page.

Our goal is to have a balanced array of information that our audience deems important or interesting enough to keep reading and participating within the Facebook community. Experts may agree or disagree with us on these percentages; however, with 13 managed communities with multiple Facebook pages, we are here to tell you…this works.

Wednesday’s success within the Face Forward Facebook community clearly demonstrates our methodology. Awards and accolades have been abundant on this page; however, the greatest gift we have received so far was yesterday, with the “sharing” of this photo…

 

 

 

 

 

 

 

 

 

 

 

 

Results (and this continues to change by the minute)…

  • 235 Likes
  • 43 Comments
  • 143 Shares.  That is 143 shares!

What does your page look like in the “share” category?