Category: Branding

Fire-Dex FDIC

Each spring, our client Fire-Dex attends the largest firefighting training conference in Indianapolis, FDIC. This year, we helped Fire-Dex pivot their trade show messaging to raise awareness of the high risk of cancer in firefighters. Utilizing cancer statistics and introducing The Interceptor™ Package as a defense we developed the campaign theme “You Take Care of […]

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MJ2 attended the AAF District 5 Luncheon today with an excellent presentation by Kelly Ruoff, Chief Creative Officer at Ologie. What we learned: A brand isn’t just a logo, tagline or campaign. A brand is an experience that includes not only the product or service but the people, placement, information and the inspiration that led […]

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