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Case Study: Face Forward

The Client

The Office of Vocations in the Columbus Catholic Diocese has a responsibility to connect where people are gathering. Looking for a new way to connect with the youth in the community to inform, engage and educate them on the possibilities of religious life, they turned to MJ2 Marketing.

The Challenge

The Office of Vocations recognized the need to provide those interested or contemplating religious life with a variety of opportunities to learn and explore the various vocations. They needed to establish a platform that would enable them to communicate and interact more efficiently with the younger demographic of Catholic youth in Columbus. The ultimate goal of the Diocese was to increase the number of those interested in pursuing a life of vocations.

“It has been exciting to see how the Office of Vocations has connected with the youth in our diocese and beyond by utilizing social media. Face Forward has been instrumental in furthering the conversation about vocations which can be seen by the increase in young men who are interested in joining the priesthood as well as the with the increase in enrollment at the Pontifical College Josephinum.”

Father Paul Noble, Director of Vocations, Diocese of Columbus

The MJ2 Effect

In 2008, MJ2 created Face Forward, a custom Facebook interactive application, along with the Face Forward logo, t-shirts and various promotional materials to increase brand awareness. Today, the Office of Vocations is engaged with the youth of Columbus and outlying areas, and their parents, through a variety of channels including a captivating blog, an email marketing campaign and a variety of contests and promotions such as the Service Awards and Ordinary Teens Doing Extraordinary Things project. The email database continues to grow with consistently high open rates averaging 24%. The number of Facebook fans grows each year by an average of 16%, and additional social media platforms such as Twitter, Instagram and Pinterest have had a staggering increase year to year.

MJ2 service offerings provided:

  • Strategy and counsel
  • Branded images and design
  • Custom programmed website and blog
  • Community Management
  • Blog writing
  • Custom Infographics
  • Email Marketing

Award Winning

oia-2010