Skip to content

Case Study: Borror Properties

The Client

The Borror family has been a Columbus, Ohio real estate icon for over 60 years. With their sights set on new territories to grow their empire, they were ready to embrace a new brand that capitalized on the new developments in the Short North, and other sub-brands of Truberry Homes and Borror Property Management.

The Challenge

Borror Properties approached MJ2 Marketing in 2013 with the objective to socially mobilize all brands with a clear, consistent content strategy, a fully integrated email marketing campaign and a new website that embraced the new content and strategy.

The MJ2 Effect

A highly targeted and segmented email marketing campaign, combined with a custom blog andĀ multiple social networks has led to Borror Properties becoming a highly regarded realĀ estate agency in Central Ohio with a reputation for producing results. The unique hashtag, #BorrorBuzz, highlights unique and interesting current events happening in the urban community around the Short North on Twitter and Instagram. The growth and boom of their business has produced an amazing story that is told through email marketing to their end users, and effective content marketing techniques to increase engagement and followership.

MJ2 service offerings provided:

  • Strategy and counsel
  • Branded images and design
  • Custom programmed website and blog
  • Community Management
  • Blog writing
  • Custom Infographics
  • Email Marketing