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Case Study: Borror Properties

The Client

Borror Properties has been a real estate icon in Columbus, Ohio for over sixty years. With a leadership team that has remained deeply entrenched in the Columbus area for nearly four decades, Borror Properties exemplifies excellence in development, construction and property management throughout Central Ohio.

The Challenge

With their sites set on new territories, including new Short North development projects, Borror looked to MJ2 Marketing to revitalize their website. Both a visual and a content update were needed, as their branding was beginning to evolve away from the look and feel of their old website. Also needed, was an intuitive way to showcase all of their different offerings, while still maintaining consistent branding.

The MJ2 Effect

MJ2 Marketing started with a new, sleek modern design that matched Borror Properties new brand. Based on customer feedback, the new website now offers a unified Resident Services area that acts as a payment hub, and provides useful information for both renters and HOA/COA members. There are now full-featured pages for each Borror service offerings with an easy-to-use backend so that Borror Properties team members can create new listings as they become available. Finally we added a streamlined blog for maximum social impact.